Introduction

WAVVE is an OTT service that allows subscribers to use various media contents online. The existing subscription service voucher, which was provided online, had to be presented in-person as a physical product. Thus, there was a need for a special gift package of a physical voucher for the long-time WAVVE subscribers or those who wants to give it as a present highly worthy of collection.

Solution

Since the commercial model of WAVVE is a K-Pop star, we came up with the idea to utilize a photo card, one of the goods commonly used in the idol fan culture. The logo and color of WAVVE were applied to the photo card in a way that harmoniously matches the idol’s photo with its identity. On the back of the card, the star’s autograph was added to be fit for the concept of limited edition and to further enhance the value of collection.

Result

We improved the value of collection and brand experience through the limited-edition subscription voucher using the image of a K-Pop artist. It is not a one-time product that is opened and abandoned, but a valuable collection. It also promoted the sales of WAVVE subscription service and elicited a positive response from customers.