Introduction

Since its establishment in 2011, SMARTSOUND has collected and analyzed clinical data on the sounds of the hearts and lungs of patients in the largest scale in the country. Through this, it has achieved “AI diagnosis technologies and solutions” that can accurately diagnose five types of lung diseases and five types of heart diseases by symptoms.

Although the company has the core technologies to accurately diagnose a disease by bio sounds, including HSC™, instrument design and AI diagnosis, its website was not appealing enough to show its strengths. Consequently, it found the need for a new website to introduce its devices such as Skeeper, an AI smart stethoscope, let visitors virtually try them and emphasize the strengths of each product.

Solution

We found it necessary to give an iconic brand image that SMARTSOUND uniquely has with its soon-to-be-released products such as Skeeper R1 for its global expansion and sales. Thus, we incorporated bold images and fonts into the website so that website visitors can get the product information easily and spontaneously. Moreover, in order to represent its design features and smart characteristics, we positioned the product to move along with the scroll in a more dynamic manner. It enables visitors to see the details of a product from different angles and have more effective experience.

Result

The website, which was created in time for the global release, was simultaneously opened at CES 2023 in Las Vegas, helping various clients to meet the products and find their merits.

In addition, we added various graphic elements explaining the effectiveness and strengths of a product in order to help viewers have better understanding of a device and its functions which can be considered a bit difficult to understand due to its sophisticated technical specification. By doing so, customers will be able to grasp the features and technologies of a product with more ease.

We designed the structure and built the tone of the brand’s website to spotlight the product itself and effectively express the beauty of the product design. The new website also helped users to consider it a good and convenient platform with better accessibility.